Just because you CAN do it all, doesn't mean you SHOULD.

Just because you CAN do it all, doesn't mean you SHOULD.

I learned this the hard way. Having multiple skills is great, but trying to offer everything under the sun is killing your business.

Your message becomes confusing, your expertise gets diluted, and your prices stay low because you can't command premium rates. You end up attracting scattered clients who want everything for nothing, while you burn out trying to be everything to everyone.

Here's what changed everything:
When I chose one path and went all in, something magical happened. Not only did my expertise deepen, but those other talents? They became the secret ingredients that made my work exceptional. I wasn't advertising them - they naturally enhanced everything I delivered.

The best part? When you become known for doing one thing exceptionally well, clients start coming to you for your mastery, not your versatility. And guess what? They're happier paying premium rates for someone who's the best at what they do.

Your multiple talents aren't going anywhere. They'll always be part of your unique edge. But first, pick your lane. Master it. Let your other skills be the bonus that sets you apart.

Excellence in one area will take you further than being average in many.

Photo by Wai Siew on Unsplash

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